# Hybrid AdTech case studies

The public website highlights the following representative campaign examples.

## Under Armour

- Theme: Geo personalized ad
- External reference: https://marketerplus.pl/sposob-na-odwrocone-ropo-jak-marka-under-armour-zachecila-klientow-do-odwiedzenia-salonow-stacjonarnych-case-study/

## ZIAJA

- Theme: Semantica 360 and Segments
- External reference: https://marketingprzykawie.pl/artykuly/kontekstowo-czy-behawioralnie-targetowanie-osiaganie-celow/

## McDonald's

- Theme: TV Sync
- External reference: https://www.mam.cz/novinky/analyzy-a-data/2025-07/budoucnost-cross-screen-reklamy-stoji-na-umele-inteligenci-pripadova-studie-s-mcdonalds/

## Lipton Ice Tea

- Theme: Triggers
- External reference: https://www.wirtualnemedia.pl/wieloczynnikowe-dco-sposob-lipton-na-wzmocnienie-zaangazowania-case-study-2,7169304270694529a

## Recommendation

For stronger search and LLM visibility, publish first-party versions of these case studies on the audited domain, each on its own stable URL with:

- a short summary
- business objective
- targeting or media approach
- creative or technical setup
- measurable results
- date
- client or category context